Direct Sounds | DJ | Privacy Policy & Terms

Effective Date: 20/02/2025

Introduction

At Direct Sounds (“we,” “our,” or “us”), we prioritise safeguarding your privacy and ensuring that your personal information is handled with the utmost care. This Privacy Policy provides a comprehensive overview of our practices regarding the collection, utilisation, and secure storage of your personal information. At the same time, you navigate our website and utilise our various services. We strive to be transparent about managing your data and are committed to upholding your rights.

Information We Collect

When you submit a booking inquiry through our website, we gather essential details to assist you with your request effectively. The information we collect includes:

First Name and Surname: Your full name helps us personalise communication and ensure a seamless service experience.
Email Address: By providing your email, we can send you confirmation details, updates, and any necessary correspondence regarding your inquiry.
Contact Number: A telephone number allows us to reach you quickly if we need to discuss your booking or clarify any details promptly.
Type of Occasion: Understanding the nature of your event, whether it’s a wedding, corporate gathering, birthday celebration, or another special occasion, enables us to tailor our services to meet your specific needs.
Venue Address and City: The location of your event is crucial for logistical planning and determining availability. Knowing this helps us provide you with relevant options and recommendations.
Date of Function: Knowing the date of your event allows us to check our calendar and confirm availability for your preferred date.
Personal Message Regarding the Inquiry: This allows you to share any specific requirements, preferences, or questions, ensuring we address everything that matters to you.
Marketing and Third-Party Vendor Consent Preferences: We respect your privacy and want to ensure you know how we may use your information for marketing purposes or share it with trusted third-party vendors, should you consent.

In addition to this information, we also utilise Google Analytics to gather anonymous data related to website traffic and user interactions through cookies. This data helps us analyse user behaviour on our site, enabling us to enhance your overall experience by improving our services and offerings.

How We Utilise Your Information

We collect and utilise the information you provide for several key purposes, including:

Providing a Personalised Quotation: We assess your unique requirements and preferences to generate a customised quotation for our DJ services, ensuring you receive a tailored experience that aligns with your vision and budget.
Communication Regarding Your Booking: We communicate clearly and timely with you throughout the booking process. This includes confirming details, addressing questions or concerns, and providing updates to ensure everything is organised and meets your expectations.
Coordinating Service Delivery: We use your information to efficiently arrange the delivery of our DJ services on the day of your event. This involves scheduling, logistics, and ensuring that our team has all the necessary details to perform smoothly and professionally.
Sending Marketing Promotions and Updates (With Consent): If you provide your Consent, we may send you engaging marketing materials, special promotions, and updates on our services. This will inform you about our latest offerings, upcoming events, and exclusive deals that may enhance your experience.
Sharing Limited Details with Third-Party Vendors (With Consent): Should you consent, we may share select information with trusted third-party vendors. This collaboration allows us to recommend additional services, enhancing your event experience while respecting your privacy.

We handle your information with the utmost care and respect. We strive to provide you with excellent service while maintaining your trust.

Legal Basis for Data Processing

Following the General Data Protection Regulation (GDPR), we handle your personal information based on the following key legal foundations:

Consent: We obtain your explicit Consent to send you marketing communications, which may include promotional emails, newsletters, and information about upcoming events. Additionally, with your permission, we may share your data with trusted third-party vendors who assist us in enhancing your experience or providing you with relevant offers.
Contractual Necessity: We process your data to fulfil our commitment to providing high-quality DJ services. This includes managing your booking requests, coordinating event details, and ensuring that all aspects of our service meet your expectations. Your information is crucial for facilitating seamless communication and performance related to your event.

If you have any questions about our data processing practices, please feel free to reach out.

Data Retention

Your personal information is securely maintained within our Wix dashboard, ensuring privacy and safety. If you have not opted to receive marketing communications, we will automatically delete your data within 7 days of the event date. If you opt for marketing communications, your data will be kept solely for marketing objectives until you decide to withdraw your Consent, allowing you to control what happens with your information.

Additionally, for non-marketing-related data, such as booking information and other essential records, we adhere to a retention policy that allows us to keep this information for a maximum of 2 years. This duration is primarily for record-keeping purposes, after which we ensure the data is securely deleted from our systems. Our commitment is to give you complete control over your data and its utilisation.

Data Sharing & Third-Party Collaborations

Our company prioritises the privacy and security of our customers’ data. Under normal circumstances, we do not engage in the sale or unauthorised sharing of customer information with third parties. However, there are specific scenarios in which sharing may occur to facilitate services:

Booking Availability: When we cannot fulfil a booking request due to scheduling conflicts, we may need to share essential details, such as the event date and location (city), with trusted third-party DJs. This will allow us to confirm their availability and offer our customers alternative options.
Collaboration with Additional Vendors: If your event requires the involvement of additional service providers, such as photographers or videographers, we may share the event date and city information to gather quotes and availability. It’s important to note that we will only share personal contact details with these vendors if we have received explicit Consent from you beforehand, ensuring your privacy remains a priority.
Secure Data Storage: Our website service provider, Wix, takes data security seriously. They provide a secure platform for hosting and storing the booking form data collected during your interactions with us, ensuring that your information is protected with the highest security standards.
Compliance with Data Protection Laws: We hold our third-party vendors to rigorous standards concerning data protection. We establish data processing agreements whenever necessary to ensure compliance with relevant laws and regulations. This ensures that all involved parties understand their responsibilities regarding your data and maintain the same commitment to privacy that we practice.

By outlining these practices, we aim to maintain transparency about how we handle your data while ensuring we can provide you with the best possible service for your event-planning needs.

Security Measures

We depend on Wix’s robust security features, including SSL encryption, to protect your data during transmission. SSL (Secure Sockets Layer) encryption creates a secure channel between your web browser and our server, safeguarding your information from unauthorised access. Furthermore, Wix is committed to adhering to the General Data Protection Regulation (GDPR), which outlines stringent guidelines for managing personal data and assures you of your information’s integrity and security.

In addition to these measures, we take extra precautions when data is accessed or stored on mobile devices. We implement advanced security protocols, such as encrypted storage solutions, which scramble your data to only be accessible to authorised users. We also use secure networks with firewalls and other protective technologies to shield client data from potential threats or breaches. Together, these strategies protect your data and foster a safe environment for your interactions with us.

Data Breach Notification

In the event of a data breach, we are committed to notifying all impacted individuals within 72 hours of becoming aware of the breach. This policy ensures compliance with the General Data Protection Regulation (GDPR) standards.

Our notification will provide comprehensive details regarding the nature of the breach, including how it transpired, the types of personal data that were compromised, and the potential consequences that individuals may face.

Additionally, we will outline the immediate actions we are taking to address the breach, including any containment measures to prevent further unauthorised access, an assessment of the breach’s impact on data security, and steps we are implementing to mitigate any risks of harm. We will also provide guidance on what affected individuals can do to protect themselves and maintain their security during this time.

We prioritise upholding transparency with our users while working diligently to rectify the situation and safeguard against future incidents.

Your Rights Under GDPR

As a valued individual, you are entitled to certain rights regarding your data, as outlined by the General Data Protection Regulation (GDPR). These rights empower you to have greater control and transparency over your information. Specifically, you have the right to:

Request Access to Your Data: You can ask us to provide you with a copy of the personal data we hold about you. This includes detailed information about how your data is processed and for what purposes.
Request Corrections or Updates to Your Information: If you find any information we have about you is inaccurate or incomplete, you have the right to request corrections. We are committed to keeping your data accurate and up to date.
Request Deletion of Your Data: After your event has concluded, you may request the deletion of any personal data we have collected from you. We will evaluate your request and proceed with deletion by applicable regulations.
Withdraw Consent for Marketing at Any Time: If you have previously given us Consent to send you marketing materials, you can withdraw that Consent at any time. This means that you will no longer receive promotional communications from us.

If you wish to exercise any of these rights, please email us at sukhjit.matharoo@gmail.com or call us at 07852869238. We take your requests seriously and are committed to responding within 30 days. Your privacy and rights are important to us.

Cookies and Tracking Technologies

Our website uses cookies and small data files stored on your device to enhance the browsing experience and analyse website usage. This includes using Google Analytics, a web analytics service that helps us understand how visitors interact with our site. By gathering insights on user behaviour, such as which pages are most frequently visited and how long users stay on each page, we can make informed decisions to improve our content and functionality.

We are committed to maintaining transparency about our cookie usage. Therefore, we provide you with the option to manage your cookie preferences. You can easily accept or decline cookies by adjusting the settings in your web browser. Most browsers offer instructions on modifying cookie settings in their help sections.

Please refer to our dedicated Cookie Policy for comprehensive information on how we use cookies, the types we employ, and how you can manage them.

Get in Touch with Us

Please get in touch with us if you have any inquiries regarding this Privacy Policy or want to exercise your rights under applicable regulations. You can contact us through the following methods:

Email: Please send your questions, comments, or concerns to sukhjit.matharoo@gmail.com. We are committed to responding promptly to all inquiries.
Phone: Alternatively, you can reach us by phone at 07852869238. Our customer service representatives can assist you during our regular business hours.

If you have any inquiries related explicitly to the General Data Protection Regulation (GDPR), please use the email address or phone number above. Our team is well-equipped to handle such requests and ensure your concerns are addressed appropriately.

Please note that we retain the right to amend this Privacy Policy to keep up with regulatory changes and evolving business practices. Any modifications made will be prominently displayed on this page, along with a new effective date, to keep you informed of the latest updates. Thank you for your understanding and engagement with our privacy practices.

Last updated: 27/02/2025